Skip to content
Bold orange background with abstract colourful patterns of wavy lines and shapes on the sides, featuring shades of pink, green, and orange
Size-inclusive, plus-size fashion designed for comfort, style, and sustainability.

Celebrate Every Curve

Every part of you is welcome at I Feel Pretty Boutique. Take up space. There is room.

How I Feel Pretty Boutique came to be.

Our Journey

Hey there! Welcome to I Feel Pretty Boutique. I started this brand because, as a size 18 woman, I was fed up with the lack of stylish, comfy, and sustainable options out there. I wanted to create something different—a place where everyone can find clothes that make them feel amazing.

At I Feel Pretty Boutique, we believe fashion should be effortless and fun for everyone, no matter your size. We're all about natural, breathable fabrics that keep you cool and comfortable, especially in those tropical climates. Our pieces are designed to be worn every day—easy, stylish, and no need to accessorise unless you’re feeling extra!

Our clothes are all about feeling as good as they look. Whether you're running errands or heading out for a special occasion, we've got you covered with pieces that fit beautifully and feel just right.

So, come join us on this journey to make fashion more inclusive, sustainable, and simply gorgeous.

Lana, the founder of I Feel Pretty Boutique, smiling while applying makeup and wearing a vibrant floral top and orange skirt, showcasing stylish plus-size clothing in Australia.
Founder, Designer & One-Woman Show

Meet The Founder

Hey there! I'm Lana, the person behind I Feel Pretty Boutique. As a mum to an amazing little girl, I started this brand with a simple mission: to create beautiful, comfortable clothes for women of all sizes. It all began when I got fed up with the limited options available for women like me, a size 18. I wanted something that felt good, looked great, and didn’t need a bunch of accessories to make it work.

Every piece you find here is designed with love and a lot of thought. I use natural, breathable fabrics because, let’s face it, no one wants to feel sticky and uncomfortable in this tropical weather. My goal is to make clothes that you can just throw on and feel instantly fabulous in—no fuss, just you being you.

This boutique is a passion project and a love letter to my daughter. I want her to grow up knowing that beauty comes in all shapes and sizes and that the best thing you can wear is confidence. So, thank you for being here and supporting this little dream of mine. I hope you find something that makes you feel pretty, inside and out!

minimal pink pattern on a light pink background, a soft I Feel Pretty branding element.

Ready to find something that makes you feel amazing? Explore our latest styles and discover your new favourite piece.

Shop All
Two women smiling outdoors while wearing sustainable plus-size fashion from I Feel Pretty Boutique in Australia.

Our Mission

At I Feel Pretty Boutique, we're all about making clothes that you can wear all month long—because let's be real, our bodies change from week to week and season to season. We've got you covered with pieces that make up around 70% of your tropical wardrobe. Whether you're up a few centimetres or down a few, our clothes are designed to give you the wiggle room you need to feel comfy and confident.

We actually make clothes in your size—yep, we thought about YOU when picking out materials, planning pattern placement, and deciding on waistband styles and sleeve lengths. Being designed by curvy women for curvy women means we get it. We know how to add just the right amount of extra length in the front of dresses and tops to accommodate for busts and tummies without turning into a tent. And don’t worry, we’ve adjusted those straps and necklines so you can wear a bra without any fuss.

Our mission is simple: to help you feel amazing in your own skin, every single day.

Shop All
A woman smiling outdoors while wearing a flowing sage green dress from I Feel Pretty Boutique, highlighting sustainable plus-size fashion in Australia.
Fashion Designed for Real Women, by Real Women

Why Choose I Feel Pretty Boutique?

At I Feel Pretty Boutique, we don’t believe in one-size-fits-all. Our clothes are thoughtfully designed for curvy women, making sure every piece fits and flatters in all the right places. With premium fabrics, custom-fit designs and lifestyle in mind, we understand your needs because we are you.

Feel confident. Feel comfortable. Feel pretty.

Shop All

What Our Customers Say

Ashlee B

This dress!! She’s linen, she’s light, she feels divine and ... SHE’S GOT POCKETS! I love the button down feature in the front, it feels cute and feminine with absolutely no bra gaping ruining the look. The belt is removable too for a looser look or even to swap out with a lil cutie to match your shoes. Everything about this dress is just MWAH! Chefs kiss! She makes me feel so pretty!

Sigrid B

Ah the Verona Resort shorts I LOVE! The tensel fabric is super comfortable and it has pockets ladies!!! I like to mix and match these and when I’m feeling super stylish I paid it with the matching Emma Resort blouse.

Zoe C 

I am obsessed with this set! The sweetheart neckline is so flattering, the linen is such high quality. There is so much attention to detail it is incredible: partially lined skirt, nice long tie on the top and who doesn’t love a skirt with pockets! The thought that has gone into this design and the quality of the execution is second to none and I know any woman who wears this will feel like her most beautiful self.

Sigrid B

Feels like I’m in Bali every time I wear the Emma Resort shirt. The fabric is to die for and I literally feel like I’m on holidays! It’s fun, comfortable and an absolute favourite.

Natasha K

The Brigitte dress was a huge step out of my comfort zone, but one I am so glad I took. The moment I put this dress on I felt absolutely incredible. From the way it slid over my curves to how the material felt. I have tried similar style dresses before and have always been left feeling disappointed. This dress however, felt as though it was made for me. There has been so much thought and attention put into every detail.

Sigrid B

The Rach rib tank is the best quality staple I’ve ever owned. I wear it tirelessly and it never looks tired - holds shape and I can dress it up or down.

abstract orange pattern on pink background, showcasing unique I Feel Pretty design.
Join the Movement of Women Who Wear Confidence

Ready to Feel Pretty Every Day?

Discover clothing that celebrates your curves, fits your life, and makes you feel like the best version of yourself. Every part of you is welcome here, Take up space, there's room.

Shop All