Our Journey
Hey there! Welcome to I Feel Pretty Boutique. I started this brand because, as a size 18 woman, I was fed up with the lack of stylish, comfy, and sustainable options out there. I wanted to create something different—a place where everyone can find clothes that make them feel amazing.
At I Feel Pretty Boutique, we believe fashion should be effortless and fun for everyone, no matter your size. We're all about natural, breathable fabrics that keep you cool and comfortable, especially in those tropical climates. Our pieces are designed to be worn every day—easy, stylish, and no need to accessorise unless you’re feeling extra!
Our clothes are all about feeling as good as they look. Whether you're running errands or heading out for a special occasion, we've got you covered with pieces that fit beautifully and feel just right.
So, come join us on this journey to make fashion more inclusive, sustainable, and simply gorgeous.

Meet The Founder
Hey there! I'm Lana, the person behind I Feel Pretty Boutique. As a mum to an amazing little girl, I started this brand with a simple mission: to create beautiful, comfortable clothes for women of all sizes. It all began when I got fed up with the limited options available for women like me, a size 18. I wanted something that felt good, looked great, and didn’t need a bunch of accessories to make it work.
Every piece you find here is designed with love and a lot of thought. I use natural, breathable fabrics because, let’s face it, no one wants to feel sticky and uncomfortable in this tropical weather. My goal is to make clothes that you can just throw on and feel instantly fabulous in—no fuss, just you being you.
This boutique is a passion project and a love letter to my daughter. I want her to grow up knowing that beauty comes in all shapes and sizes and that the best thing you can wear is confidence. So, thank you for being here and supporting this little dream of mine. I hope you find something that makes you feel pretty, inside and out!

Our Mission
At I Feel Pretty Boutique, we're all about making clothes that you can wear all month long—because let's be real, our bodies change from week to week and season to season. We've got you covered with pieces that make up around 70% of your tropical wardrobe. Whether you're up a few centimetres or down a few, our clothes are designed to give you the wiggle room you need to feel comfy and confident.
We actually make clothes in your size—yep, we thought about YOU when picking out materials, planning pattern placement, and deciding on waistband styles and sleeve lengths. Being designed by curvy women for curvy women means we get it. We know how to add just the right amount of extra length in the front of dresses and tops to accommodate for busts and tummies without turning into a tent. And don’t worry, we’ve adjusted those straps and necklines so you can wear a bra without any fuss.
Our mission is simple: to help you feel amazing in your own skin, every single day.

Why Choose I Feel Pretty Boutique?
At I Feel Pretty Boutique, we don’t believe in one-size-fits-all. Our clothes are thoughtfully designed for curvy women, making sure every piece fits and flatters in all the right places. With premium fabrics, custom-fit designs and lifestyle in mind, we understand your needs because we are you.
Feel confident. Feel comfortable. Feel pretty.

Our Commitment to Comfort, Quality, and Sustainability
At I Feel Pretty Boutique, we’re committed to creating clothing that not only looks great but also feels amazing to wear. Our pieces are crafted from sustainable, breathable fabrics that keep you comfortable year-round and all month long, without compromising on style. Every garment is ethically made to ensure high-quality, long-lasting fashion that respects both you and the planet.